Welcome to the ZEISS Blue Book case study
Communicating corporate values, the vision, purpose, and mission is always a challenge in the enterprise. Complexity, cultural relevance, communication overload, and measuring the impact are pressing issues. ZEISS has been facing challenges with their Blue Book, the company’s host for their corporate culture. There’s a clear need to take the Blue Book from factful PDF to an emotional experience across devices and within a company-controled environment. The project won several awards, including "Deutsche Preis für Onlinekommunikation" in Gold.
The Challenge
Originally conceived as a printed and downloadable PDF document, ZEISS' "fundamental law", the Blue Book, needed a digital transformation to meet the demands of a global technology company. The publishing needed a controlled but digital environment that is able to cope with an increasing user experience and engagement.
The Opportunity
ZEISS has a lively and active global workforce of 42,000 employees in 50 countries. The company's intranet is the go-to place for everything ZEISS. However, while SharePoint is the least innovative environment, we strategyzed the Blue Book as the most engaging employee experience in the company's history and prototyped a corporate culture book that works on yet undiscovered edges of Microsoft's SharePoint.
The Impact
80% of managers have actively adopted the Blue Book. Over 4,000 employees are involved: Improving the global corporate culture. Successful SharePoint integration: overcoming technical challenges. Feedback confirms success: Positive feedback underlines the effectiveness of our solution. More than just a communication tool: A digital way to communicate corporate culture and vision internationally. Strengthening strategically relevant processes: Efficient and sustainable communication worldwide.
ZEISS Blue Book
Award für innovative Sharepoint Lösung
Scrollytelling - technique to capture employees in fascinating stories about their work environemnt while scrolling through the company's history, it's mission and vision pillars, and values.
Multilanguage
English, German, Mandarin
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Multi Device
accessible and inclusive, respecting and integrating the company's values
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Complex Storytelling
lets employees connect with the ZEISS vision while speaking their language
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Semantic Search
Improved search experience that helps all employee personas in their queries
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App
Connects employees directly with company values and news
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Motion Design
Careful designed motion makes corporate content more enjoyable
The services: Experience Design, Content Strategy, Internal Communications and ongoing Consulting
From understanding the real challenge to launching the ZEISS Blue Book at the company's summit in Bangalore/India; the global teams of Wildstyle Network were providing an end-to-end service for ZEISS' corporate communication team.
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Information audit
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UX/UI strategy
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Content strategy and content design
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Film production & live broadcasting
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Full interface and frontend design
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Digital strategy, software architecture
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Infrastructure management
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SharePoint module development
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Applying Wildstyle Network's DXP framework
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User testing and iterations
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Ongoing Consulting
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Stakeholder interviews & management
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Blue Book Activation Package for launch
Talk to us if you want to anchor corporate values in a combined SharePoint and Experience Platform
As a New Business contact, I am happy to answer your questions. Experience shows that we get on best together when we talk about your goals. So let's start our conversation!
E-Mail: steve.nitzschner
@wildstyle-network.com
Tel.: +49 351 7962501